Social Media leveraging your podcast with Scott Ayres

The Social Media Scientist is here on the Smooth Podcast! Scott Ayres, host of the Social Media Lab Podcast came over to spill all his best pieces of advice towards social media and podcasting. He is constantly experimenting and he shares with us his experience with his two podcast shows. He reflects on how to repurpose the content you already have handy, instead of creating new one. Scott encourages you to keep working, he knows how frustrating it can be when you only see a couple of downloads. He also shares one last hack at the end of the episode! Join this fun episode, we promise you will laugh! *Scroll down for further information*

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Social Media leveraging your podcast with Scott Ayres

About our Guest – Scott Ayres

Scott Ayres is a man of many wonders.  He has done, basically everything, from selling cars to restaurant management, sports and recreation ministry, and renting big fancy houses, but he has an indescribable passion for social media AND science. People know him more as the Content Scientist at the Social Media Lab Podcast. 

In this podcast, powered by Agorapulse, Scott runs tests and research to help social media managers enhance their work. In the show, Scott and his team busts myths surrounding social media content, platforms, and more marketing tools with science, even if that means going against the tide or what “Gurus” say on their platforms. Scott is also the co-author of Facebook All in one for Dummies. He has written over 2,000 blog posts on social media topics. 

Last but not least, he LOVES to predict social media trends!

Smooth Podcast_Scott Ayres: Audio automatically transcribed by Sonix

Smooth Podcast_Scott Ayres: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Smooth Podcast Intro:
All the technical busywork required to produce a podcast can be a struggle, establishing trust with clients and increasing sales for your company with your own podcast is something you can do well. We interview the top podcasters in the industry to provide hacks and insights to help you start and scale your podcast. Welcome to the Smooth Podcast!

Martín Acuña:
Hello, everyone, welcome back to another episode of the Smooth Podcast. Today’s guest is Scott Ayres. Scott Ayres is a man of many wonders. He has done basically everything, from selling cars to restaurant management, sports and recreation Ministry, and renting big fancy houses. But he has an indescribable passion for social media and science. People know him more as the content scientist at the Social Media Lab podcast. So in this podcast powered by Agorapulse, Scott runs tests and research to help social media managers enhance their work. In the show, Scott and his team busts myths surrounding social media management, content, platforms, and more marketing tools with science. Even if that means going against the tide or what other gurus quote-unquote say on the platforms, Scott is also the co-author of Facebook All in One for Dummies. He has written over 2000 blog posts on social media topics, and last but not least, he loves to predict social media trends. So I will leave you with my co-host, Daniela and Scott!

Daniela Perea:
Hey, Scott, how are you doing? Welcome to the show!

Scott Ayres:
I am doing well. How are you?

Daniela Perea:
I’m great. So let’s jump right into it.

Scott Ayres:
Yeah, I mean, let’s go! Like I am ready to run, spit out all kinds of great information, just have a lot of fun with you today.

Daniela Perea:
Love it. So, Scott, tell me, why did you choose to start a podcast and how has it evolved from the initial idea you had when you started?

Scott Ayres:
Yeah, I mean, we started the Social Media Lab. Gosh, we are, we’re over four years now. We started the blog and called Social Media Lab, and we decided that time like, let’s do a blog about our experiments, and then at the same time, let’s record a podcast related to the experiments that we do. And so at the time, back then, this is like in gosh, what year was that? 2017, August, September Twenty Seventeen, a co-host and I recorded a podcast to talk about the experiments that we were running social media marketing, and we knew that, you know, there’s a different audience that listens to podcasts than read blogs. Some people read blogs and people watch videos, some people listen to podcast, so we decided that there need to be a different thing in our podcast, typically, especially back then when I had a co-host and I haven’t had a co-host now for like, gosh, a year and a half. You know, we want to make them quick, quirky, and like, get to the point. And we always kept them less than ten minutes, like just, this is very like boom, boom, boom, boom, boom. Let’s talk about our experiment. What was our hypothesis? What are we study? What were the results? What can you do with it? And that was kind of it. So that’s why we started because we knew in our industry that there wasn’t a lot of that in social media marketing. There was a lot of like long interviews shows, 45-50 minute kind of things, and we want to be a little different. We want to stand out and kind of like, here’s the data, here’s what you found, here’s what we did. Here’s what you can do. So that’s why we started the podcast side of the Social Media Lab.

Daniela Perea:
Yeah. And what is the number one way that the podcast has helped you and your business to grow and develop through time?

Daniela Perea:
You know, I would say it helps us to connect with a different audience. I mean, there are some people like I know for me, and I go on stages and, you know, 2020 and 2021 has changed a lot of behaviors, of course, just with podcasts. But you know, some people just want to put in your earbuds, they want to drive to their work, they want to ride the bus, they want to go to the gym and they want to consume some information while they’re working out or whatever they’re doing, they don’t have the time to read it. And so I think for us, what it’s done for us, is expand us to a different audience. We really try, we have tried along the way, sometimes this works, some of it hasn’t, is we tried to appeal to the CEOs and the CE level type people within podcasting, who listen to podcasts, and like, tell them ways that your social media marketing team should be doing social media so that they can take that back to their team. So that’s kind of how our podcast is always kind of sort of being. And I know it’s changed over the years, especially when my co-host left, the company I’ve had to do on my own, but that’s really been our goal is like, how can we, you know, let’s say you’re a CEO of a, you know, a big, you know, SAS company and how could we appeal to you and the new tell your team, hey, here’s a great idea about social media I heard on a podcast from these guys, you know, in the lab show and then you ought to try it. And so that’s kind of how we’ve kind of worked our podcasts from the beginning.

Daniela Perea:
Yeah, especially because I think that social media, it’s this weird thing that we all know but don’t really know how to work it. It’s like we all have, you know, Facebook, Instagram, whatever, Twitter. But we don’t really know how it works on the other side, like all the backend.

Scott Ayres:
Right.

Daniela Perea:
And so it’s pretty cool. I’ve heard your show and I love it.

Scott Ayres:
Yeah. And it’s you know, what’s interesting right now is we’ve gotten to a phase where because most podcasts, and your podcast might be this way as well, is most podcasts that succeed and go long-term, because if you look at any sort of stats on podcasts, Lipson is a great example. Like they’ll they’re a podcast host and they’ll tell you what the top podcasts are. If you’ve got more than like a thousand downloads after 60 days, you’re like in the top one percent of podcasts in the world. And if you make it past like 10 podcasts, you’ve done better than like ninety-nine percent of podcasts. And so most podcasts that succeed tend to have interviews. So we have now segmented ourselves into two podcasts. We’ve got the Social Media Lab, which is all about our experiments, and we don’t publish that one very much. In fact, I don’t think as if recording right now with you, it’s been two months, probably since I recorded anything, which is probably a bad idea as a podcaster because, you know, it’s like people have forgotten about us, maybe. But there’s a lot of circumstances internally involved with that throughout 2021 that has delayed some publishing of our experiments and have started a separate podcast because I do a live show called Social Media Lab Live. I’ve done that for two and a half years on Facebook and YouTube, right? I had a co-host for a while with that one, a different co-host for the last year and a half who switches with me. And I interview people in marketing, so we decided, here’s the funny thing. Like originally I was like, hey, let’s tech, because I’m always testing. Like, I love breaking things, I love testing. And so I ran, our podcast typically was only like twice a month on the lab, and it was like, hey, what happens if we run a five-part series of an interview I did with some marketer? So I’d podcast every day for a month with four different interviews, and we got tons of downloads, tons of them and we went woof, were at the top of the all the, the categories and stuff. But then I noticed, like the next episode that came out that was about the experiments nobody listened to because we like tick people off because they were used to like two episodes a month. And suddenly we started them up 30 in one month and they were like, no, no, no, no, you know, this is not what I signed up for. And so what we decided to do, like earlier this year is like, probably in March, we decided like, let’s stop doing the interview show, you know, part of it on the main lab, I deleted all of those, which was hard to do. And then I started a new podcast that’s just Social media Lab Live. So my live show that I do on Facebook, I take the audio of that and then I produce it into a podcast that’s just Social Media Lab Live so I can talk. It’s 50 minutes or so with people. So now we’ve got two podcasts, and it’s so interesting to watch the two of those and how they do and what people want, because some people want to listen to interviews like this and some people just want boom, boom, boom, data. Here’s how you apply it, let’s move on. And so it’s fun to play around the two differences of those two podcasts right now.

Daniela Perea:
So you’re, you’re an experiment guy because you’re experimenting with two podcasts.

Scott Ayres:
Always, everything’s an experiment. Like right now, this is an experiment, probably. Like, everything is experiment because I think, I think if you’re a marketer and you’re listening to this, like whatever you’re doing in marketing, you should be testing like because you might have heard, say me or somebody else tell you, hey, do this, OK, try it out, see if it works and if it works for your audience, fantastic. If it doesn’t pivot and do something else, and I think you should be constantly testing and questioning everything you hear from the quote-unquote gurus in marketing because and that’s what we do, and that’s what I do constantly.I question myself every day of like, should we doing this? Should we do this or do we not do this? Should I, I change up how everything we do almost on a monthly basis because you know, what worked yesterday does not work today, and podcasting is so interesting right now, especially with new changes to Apple on how you used to follow or subscribe, quote-unquote a podcast and used to get all the downloads, now you don’t. So now you have to follow it to get the new downloads. And so like if you’re a podcast, you feel that like you, you see, like your numbers have dropped and your boss might be like, what? You’re like, I don’t know what happened, they subscribe, but now they’re not downloading. And now you’ve got to ask them, hey, go follow. So you see, so like something, it’s always changing. So I think you have as a podcaster, especially. And I think, you know, if you go look, there’s, you know, they’re supposed to be like four million podcasts I’ve started and only like two hundred thousand of them have lived past ten episodes. You’ve got to figure out how to keep your podcast audience engaged, and that comes from unique content and that comes from asking questions that comes from, you know, giving them direct instructions on what to do. If you watch YouTube, my 11-year-old boy watches the stupidest YouTube channels every day, and I’m addicted to them as well. And these people constantly, and it’s annoying, I’m a marketer and I do YouTube, and they’re like constantly throughout their videos, they’re like, subscribe to the channel, like it, click the bell, subscribe to the channel, like it, click the bell. They tell you this all the time. And me, I’m like, no crap, you should probably subscribe. I know this, but they realize that you’ve got to constantly remind people to do that. And on a podcast, you’ve got to constantly tell people and spoon-feed them. Go follow. Like, right now, go follow Smooth Podcasting on Apple. So you get the new downloads, because if you don’t click that follow button on Apple Podcasts right now, you’re not going to see new episodes. You might have subscribed a year ago, you’re not going to get them because Apple changed the game. So that’s I think us as marketers, we, you know, we get annoyed by our own tactics at times.

Daniela Perea:
No. Yeah, totally.

Scott Ayres:
And we forget that there’s always someone starting at square one and you’ve got to remind people, like I remember years ago, I used to support for an app company, and I had someone literally ask me this was in 2017, so only a couple of years ago they asked me how to copy and paste, and I was like, what? How do you not know how to do that? And it was a good reminder of like, OK, there’s always somebody starting today. And as a podcaster, you’ve got to, it might be annoying, it might be redundant to your current listeners, but new people find you every day and you’ve got to say, hey, go follow me, you know, click the follow button on Apple right now so you get, you don’t miss any episodes, or go subscribe or go leave a review or click the bell or whatever it might be. And that’s stuff you’ve got to continue to do as a podcaster or as a YouTuber or as a marketer or whatever else it is.

Daniela Perea:
Yeah, and probably, you think it bothers your followers more than it actually does like it might not, at all. And it’s just.

Scott Ayres:
Yeah, it might not. I mean, get it out of the way. It’s like it’s one of those housekeeping things. Like I always say, like under the live videos, I always start live videos out with my housekeeping stuff, which is like my, you know, I show a video of the sponsor of the show, I mention where you can go find our blog and how to do this or that, and I know that most people who may follow us all the time are going to like, ignore it. But the new people won’t. They’ll go, oh, OK, that’s how I do that. Like if you walk into a store, you figure out how, a new store, you figure out where the aisles are, you figure out how to check out, you figure out all those things. And so I mean, you’ve got to keep doing those things every time and be consistent with it because I think it helps new people. Your current listeners might go, like I know the podcast I listen to. I listen to Neil Patel and Eric Sue have a great podcast called Marketing School.IO. It’s a very short. It’s daily, seven days a week, they record it in batches and it’s like seven-eight minutes long max. I know I can click the 30-second boom boom boom like three times and my podcasting app that I use and I get past all that and I start listening. But when you’re brand new, you don’t know that and you start to go, oh, oh, OK. And you go, I need to go do that. And so it’s, I think you do it and your current listeners forgive you.

Daniela Perea:
Yeah.

Scott Ayres:
For that redundancy, and it helps you, because right now, podcasting is so interesting, and we may think it’s old because it’s like 10, 15 years, but there’s people every day opening up Apple, open up Google Podcasts, Spotify or iHeart or Breaker or whatever it is and finding new podcasts. And you’ve got to tell them how to, how to find you after the show is over.

Daniela Perea:
Scott, what’s the biggest mistake? Like that thing that you say, oh my God, I screwed up, that you’ve made? And what’s the biggest lesson you learned from that mistake?

Scott Ayres:
Oh man, I screw up a lot. Ask my wife of twenty-seven years. She’ll tell you a lot of them. I mean, my biggest mistake is probably not being, especially in the podcasting side of it, in the live video side of it, which is like, very similar, is not repurposing my content, not taking sound bits from my podcast and posting it to social media to entice people over to my podcast. A lot of times I think a lot of us go, I record, I record, I produce, I produce, is published and we’re done, and we move on to the next one. And then we forget that like, we got to repurpose that thing like crazy. And I’m very guilty of that. I do not repurpose very well. There are great apps out there that’ll help you do that. So I think the one thing that most of us in marketing forget about is like, you know, we shoot our, you know, we shoot our what and we go and we don’t do anything else and we forget to repurpose it and repost it and post it in different ways, like you can take one podcast and probably if you’re smart enough, turn it into like 40 different pieces of content, whether that’s audio clips that are also kind of videogram, audiogram sort of things, or images with quotes from it, links to it. There’s so much stuff, and I don’t think we do that really well, and I don’t, I fail at that miserably every day like I’ll publish something I’m like, so excited. I just published a podcast yesterday, for example, that was an amazing interview with a lady named Andrea Jones, and we talked about how to start a social media agency, and she gave up the, you know, the farm, like she gave up so much great information and I published the podcast, I wrote the blog post and I haven’t done anything else with it since. And I’m like, man, I need to pick apart this little piece of content and stop. And just like, focus on that for a week or two and publish lots of great content. So as a podcaster, you know, I think we need to think about what do we do to get people to come over and listen to us on social? How do we entice them? And I think it’s short little bits of great pieces from your interview and you make 10 to a 30-second video for Instagram, TikTok, Facebook, LinkedIn, Twitter, whatever else. And it could just be the audio, it’s juss audio. It’s all it is, put a subtitle on it because people may not unmute and link to it, and then people go, oh, that’s pretty cool. And I’ve played around with this and tested it because like, I had a guy, Phil Gerbershack on my live show recently. And Phil is this funny guy in Tampa, Florida, and he’s a sales coach trainer. He also has a lot of sales himself. And he did, he did an impression of himself, it was him impersonating Bob Berg, who an old sales leader, speaker guy and Bob Berg was in person in Zig Ziglar, who was an old school business guy a lot of people can quote. And so you get Phil and, you know, pretending to be Bob, pretending to be Zig. And it’s just like this great little line like, and so the video and the audio, I’m like this is amazing. Like, I couldn’t have paid money for this. So what I did with that is like, I took the video clip, it’s 30 seconds. I took it and I put it everywhere I possibly could, I took the audio clip and I made, I actually made that a little audio clip the beginning of my podcast, because typically my podcast has been always, you know, my little jingle for four or five seconds. And then, hey, just got here from Social Media Lab Live, blah, blah, blah. But I went, no, I’m going to lead in with this little funny piece of Phil interpreting, you know, being Bob being Zig. And that podcast has probably got four or five times the downloads of any other podcasts I’ve done in the last 50 episodes because I took the time to pull it out, push it out there, but also just like, realize that it’s a cool little piece. And so I think you’re got to mix it up and you’ve got to figure out and then entice me, like that video is so short and people go like, OK, I want to see what’s left. Like what else is still going to talk about in this interview? So like take pieces out. I don’t care if it’s video or not like you and I are recording right now, this video is not going to be used, you can make an audiogram with lots of apps that are out there, and it’s maybe got a little up and down equalizer sort of deal, it’s got a subtitle and you pull out a 30 second or 15-30 second bit and you say, and you put in a link to the description, if you want to catch the rest of the interview, here’s where you go and you give them that link. And I think podcasters in general and I’m in a lot of podcasting groups, we suffer from figuring out how to do that right because we know how to make great audio. We like to talk about equipment, we like to talk about all this stuff. But we suck at social media and we suck at marketing sometimes. So that’s the stuff that like, like regrets and successes, if that answered your question, maybe it did, maybe it didn’t. But I think that’s where I would probably land in somewhere in the middle there.

Daniela Perea:
Yeah, but it’s pretty cool your answer, because it was, it was a mistake that led to a super cool hack.

Scott Ayres:
Right.

Daniela Perea:
Like, because at the same time, yeah, not enough people are talking about this. You got to take the amazing data that you’re compiling through your podcast and share it because we don’t, like the reality is, not many people use their, like their interviews or their shows to promote themselves. And if they do, they don’t really do it as much as they could.

Scott Ayres:
Right. Because I think what happens podcast is we’re so scared to, like, give everything up too quick, like we don’t want to share too long over the audio clip and then people don’t go listen. So I think you find something within your interview, or if you’re an individual podcaster, I listen to like, you know, I’m a guy who listens to local radio and when I drive to my office, I listen to local rock station and they’re an iHeart radio station, and they constantly advertise tiny little snippets from podcasts that are on iHeart Radio. They’re so good at enticing me to go over to iHeartRadio and find these podcasts, and it may just be one person talking like, you may be a solo podcaster and they just talk, they pull a little bit that is like, so intriguing. They’re like, oh God, I gotta go, Listen to this. And so like, hey, go over to our iHeartRadio if you want to hear more, you know, find it over there. And most of us, if you’re smart with how you send your destinations, you’re probably on iHeartRadio and that’s what you’re going to do as a podcast. So when you think about your social media, think about advertising, if you run ads, like find something out of every one of your interviews and like turn it into 15-20 different tweets, pieces that you can entice people to come over to and from everything that we’ve always done, like that always works out, it works out for me personally, and I’m sure it works out for you. It’s a little like, you don’t have to record anything else, just pull out something like, I’m sure right now you can find something from this interview that I said, hopefully, that was like an aha, light bulb moment that you pull out and you go, this is a little cool enticer piece that makes people want to listen. And that’s the whole point. And so if you’re a podcaster, don’t just record your podcast, produce it, publish it and think you’re done. Because that’s what’s going to happen is you’re going to be at episode seven, eight, nine and you’ve got like five downloads and you’re done because you’re like, you’re you’re frustrated. And so you’ve got to figure out how to entice people and then enticing takes a while and you’ve got to be creative with it and consistent with it. And for me, I mean, I wish I would love to say that like Social Media Lab and Social Media Lab live are like the top podcasts in marketing we’ve been there at times. Social Media Lab a few times ended up on the top 10 of the marketing podcasts on iTunes, which we don’t even call it iTunes anymore, it’s Apple Podcasts now. It’s gone down, it’s gone up, it’s gone down, it’s gone up, you’re going to fluctuate. So don’t get frustrated on those numbers. But if you know you’ve got a consistent download and numbers, just keep pushing on. But you’ve got to do some of that repurposing. If you’re not, like, you’re going to die really fast and be like one of those people who like I did seven, and he moved on. I mean, I’m one hundred and six episodes into my live video show, and I, the first few episodes got nobody watching, like nobody. And that was frustrating and it hurt. And I went, OK, we got to keep going. We got to keep going, and eventually people started watching. Now, I mean, live shows, that kind of have their ups and downs on Facebook. But now I know my live show, which is now a podcast, I am booked six months out and people want to be a guest on that show, and so I keep doing it because people want to keep being on it. And so that’s a win-win situation for me because I know their audience, they’re going to go, hey, I was on Social Media Lab Live here. Here’s, here’s my interview with, you know, this crazy, orange haired guy, and they share it to their audience. So it was like a win win situation for me. And so I think you’ve got to persevere, and I’ve felt, I have probably canceled six or seven podcasts, but I’ve started over the last 10 years because I got to that seven-eight podcast episode level and when, meh, I’m bored and I moved on, you got to figure out where you’re at and just keep going and pushing on, is what I was saying. I don’t know if that answered anything you asked me.

Daniela Perea:
Actually…

Scott Ayres:
But it’s free. I won’t charge you for that or charge your listeners for that. You can go to Social Media Lab, not live, and that’ll pay me for it.

Daniela Perea:
Oh my god, I love this. Yeah, you actually answered all my questions before I made them, so this is.

Scott Ayres:
That’s what I want. I mean, that’s what a good podcast guest does. I mean, we read your mind.

Daniela Perea:
Yeah, yeah. You’re a great podcaster.

Scott Ayres:
Yeah. But I love podcasts. I mean, I’m a live video guy, you know, in general. But I think, you know, pre-pandemic, podcasts is how I consume content. I hate reading blogs. I just hate it. Like, it’s like I write blogs too and my editor hates me because I write like I talk, which is like a weird text and mix of things, and I’d rather listen to the content. And so like pre-pandemic, I was probably consuming 20 podcasts a day. That’s at gym, I was working out or drive back and forth, that changed a little bit, and now it’s not quite where it used to be. I haven’t gone back to the gym like I should. You know, so but I think podcasts are still even though like we think they’re so old and audio is so old. And you know, we got the, you know, the big wigs out there. Joe Rogan’s whose got these massive podcasts, but I mean, you can still carve out a niche with 500 downloads an episode for your thirty, forty-five days if you’re getting that you are crushing it, that we know that ,if you’re getting, if you’re getting a thousand downloads after 60 days, you’re in the top one percent of podcasts globally. And so take that to note like you’ve got to, you got to be excited about that. And so like people, people are like, oh, we got 15 listeners, that’s 15 people that might buy from you. I mean, I’ll take 15 excited fans, over a thousand uninterested fans, any day of the week. So I, just keep going what you’re doing, but you got to repurpose, you’ve got to figure out other ways to entice new people over to your content and you’ve got to make your podcast interesting. And sometimes you got to talk about stuff that’s not really up your up your alley at times. You know, maybe you get outside of your niche and figure out what that is, and there’s an audience for everything now, just search on Google, you can find, I’m a huge Bigfoot fan. You can’t see this if you’re listening, but they’re right above me is a feet of Bigfoot and a sign above me, says Bigfoot Crossing. I’m a huge fan of Bigfoot and the Sasquatch kind of thing. I think it’s fun, it’s entertaining. I have Facebook pages and a Facebook group and Instagram account all about Bigfoot. I did it for fun and I found a community and I haven’t started a podcast with it, I keep saying I should and a live show, but I have five, six thousand people that talk all the time in my groups and my pages about Bigfoot. And so there’s, there’s an audience for everything, and you just got to figure out how to like, leverage it and do it in a fun way that keeps people talking and just not give up on whatever that content.

Daniela Perea:
Well, Scott is a mind reader and you, you replied to all my questions without me even asking them. And I love them. I love this.

Scott Ayres:
I’m literally, I’m sitting in your office behind you …

Daniela Perea:
Yeah, that’s the thing, I got, I got to search for the camera here because.

Scott Ayres:
There’s a camera ….

Daniela Perea:
Yeah, it’s got to be, because this guy just answered, like, you’ve given me hacks, you’ve given me your mistakes, you have given me lessons, have given me advice. So so I basically right now, Scott, all I have to say, it’s like, is there any closing thought to people out there that is thinking about maybe doing a podcast or aiding someone to produce a podcast or, you know, a podcast hack or something you really think people should know before we go about this world.

Scott Ayres:
Yeah, I would say two things. One, before you launch a podcast, write out at least 15 episode ideas. There’s a company called Pod Decks who has interview questions and ideas that could help you. So look for the look up PodDecks.com. I’m not an affiliate, I’m just saying PodDeck.com. You can find some information, but write out 15 episodes or so. I would also say before you launch your podcast, I said two I’m going to say three. Before you launch your podcast, record at least four episodes, get them recorded launch with like your first one to get your Apple listing, and all that stuff, should be like a quick one-two minute, hey, this is so and so, I’m about to launch this podcast, blah blah blah. It’s a filler. It’s a holder, and you’ll delete it later and it’ll go away. No one will ever hear it but launch with three or four episodes, because that helps you on Apple to get pushed up. Because like, if someone subscribes, they got, they have to automatically download three or four episodes. So make sure you do that, that we might be a good advice for a lot of people. And then a hack is if you have Instagram, is you, I don’t care if you have ten thousand followers or you have four, if, we know on Instagram Stories, you just no way to post links unless you have 10,000 followers, and they’re about to change that right now, a lot of, they’re changing it to stickers on Instagram Stories, where you can post links to stories we don’t know yet that that requires 10000 followers or not, we’re still waiting on that, but I don’t care how many followers you got for your podcast’s on Spotify, which it should be, you should send all your podcasts to every destination possible. I am number one in Fiji, for my podcast, there might be one person in Fiji listening, I don’t care, I can say I’m number one in Fiji, but you go to Spotify and you can. You can you can use the app on your phone, open up Spotify to your podcast and you can share it to Instagram Stories. And that story will have a link back to your episode on Spotify, and people can listen or subscribe. You don’t have to have the ten thousand follower thing, so it’s a little hack if you want to try to get people to listen. So I try to post, I fail at it, I try to post most of my episodes to my stories from Spotify because I know a lot of people will use Spotify because of music and that’s my thing listening to music. But there are podcasters, Spotify has dumped a ton of money in podcast, they bought Joe Rogan’s podcast. They’re dumping a lot of money into it, so people are listening to podcasts now on Spotify. So I would say, you know, make sure you’re posting your Spotify episode over to your Instagram Stories wherever you can, as much as you want to. Those expire every twenty-four hours. It’s a direct link over to it. And I, you know, if it’s one or two people who go over every day that just constantly drives you up and helps, and that’s free traffic, you’re not paying for it. And so that’s a cool, fun little hack that anybody who’s listening can it, can do.

Daniela Perea:
Great. I love that one. I am actually going to do that one with my podcast.

Scott Ayres:
I expect you to do it today.

Daniela Perea:
I will do it today, I’ll do it today.

Scott Ayres:
Tag me! So tag me when you do it.

Daniela Perea:
When I do it I’ll tag you.

Scott Ayres:
You share it. Yeah.

Daniela Perea:
This hack is sponsored by …. OK, Scott. It was. It was so great to talk to you, man. I’ve learned so much.

Scott Ayres:
I loved it.

Daniela Perea:
You’ve inspired me and a lot of ways today, and I hope you do it with our audience too. Guys, all the links and resources to Scott’s podcast, you’re going to find in the show notes, go to our social media and follow, subscribe and whatever. Like Scott said, we are here and we are trying to make a difference. Scott, thank you very much for being in Smooth Podcast.

Scott Ayres:
Hey, thanks for having me and I loved, you know, guys who are listening don’t know this, we had an hour long pre-show talking and it was probably the best conversation I’ve had in six or seven months. So I appreciate you having me on the show.

Daniela Perea:
I appreciate you being here, Scott. I will see you again, I hope so.

Scott Ayres:
Me too.

Smooth Podcast Outro:
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  • Key Take-Aways

    • There are audiences for everything! Some people read blogs, others listen to podcasts. 
    • Podcasts are great to expand your current audience. 
    • If you are working in marketing, experiment and try things, something can stick and work!
    • There is always someone in square one, starting their journey. 
    • Repurposing content helps you keep old things active. 
    • Your downloads are going to fluctuate, keep working and you will see them increase. 
    • Numbers are important, but don’t concentrate on them, concentrate on content. 
    •  
    • ResourcesConnect and follow Scott on LinkedIn 
    • Check out Social Media Lab 
    • Check out Scott’s podcast 
    • Check out PodDecks 
    • Follow the Smooth Podcast on Instagram
    • Want to be featured in our podcast? Send us a message at martin@smoothpodcasting.com