Sharing your story with the world with Alisa Manjarrez

Alisa Manjarrez has not one but two shows! In this episode she shares her experience in the podcasting world for fun and for work. What a better way to share your story with the world than through a podcast. This happened to Alisa and Michael, her brother, with whom she started Seriously Though. Alisa also goes through her development process and the importance of having a team to rely on. Listen to tips and hacks of podcasting from the hand of the best in the industry!

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Sharing your story with the world with Alisa Manjarrez

About – Alisa Manjarrez

Alisa Manjarrez is a Vision Producer at The Happy Cactus, where powerful women gain clarity to cast a vision, create a strategy, and make it happen.

Alisa also produces and hosts two podcasts. The first is one she created with her brother called Seriously Though, a podcast for modern professionals looking to create the life of their dreams and the wealth to go with it. The other is with two Fortune 50 executives called Color Forward which focuses on how multicultural women outsmart the game to advance their careers.

She is also a member of the International Coaching Federation. She has a bachelor’s in Communication Studies from Vanguard University, and a master’s in Organizational Management and Leadership from Fielding University with a concentration in Executive Coaching.

You can learn more about Alisa at TheHappyCactus.club!

Source: https://thehappycactus.club/about 

Smooth Podcast_Alisa Manjarrez: Audio automatically transcribed by Sonix

Smooth Podcast_Alisa Manjarrez: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Smooth Podcast Intro:
All the technical busywork required to produce a podcast can be a struggle, establishing trust with clients and increasing sales for your company with your own podcast is something you can do well. We interview the top podcasters in the industry to provide hacks and insights to help you start and scale your podcast. Welcome to the Smooth Podcast!

Martín Acuña:
Hello, everyone, welcome back! Today’s guest at the Smooth Podcast is Alisa Manjarrez. She is a vision producer at the Happy Cactus, where powerful women gain clarity to cast their vision, create a strategy and make it happen. Alisa also produces and hosts two podcasts. The first is when she created with her brother called Seriously Though, a podcast where modern professionals looking to create the life of their dreams and the wealth to go with it. The other is with two Fortune 50 executives called What Rules, which focuses on how multicultural women outsmart the game to advance their career. You can learn more about her at the HappyCactus.Club. That is the Happy Cactus. C L U B. Alisa, I am really excited to have you with us today. Welcome to the show!

Alisa Manjarrez:
Thank you so much for having me!

Martín Acuña:
It’s a pleasure and an honor. My first question to you is, now that you have two podcasts, that they all relate to how women are empowering other women to be the best version of themselves, why did you choose or why should someone choose to start a podcast?

Alisa Manjarrez:
Choosing to start a podcast is something that a lot of people have been thinking about. Obviously, with last year and the global pandemic, people were stuck at home, they’re listening to podcasts either less because they weren’t driving or more because they didn’t explore it as a platform. And so I’ve had a lot of women coming to me saying, should I start a podcast or how do I know? Or is this something I should do? And so I like to encourage women, if they have a story to tell, this is a great way to do it. So this is a way to not be hidden and everything that you are and it’s another way to show up. It’s not for everyone. It’s a lot of work, as you know. But it is a really fun way to learn more about yourself and have people come along for the ride.

Martín Acuña:
Yeah, I agree with you. It’s just an amazing way to express ourselves and be yourselves if, like, maybe some of us are afraid to be on camera or on stage, and podcasting is a very great way to have our voices heard without being like out there, but we are out there.

Alisa Manjarrez:
It’s almost like a safe way to practice being out there. And.

Martín Acuña:
Absolutely.

Alisa Manjarrez:
It’s, yeah, it’s great for people. And, you know, almost everyone I know gets nervous and they’re like, oh, is that OK? And I’ve had amazing public speakers come on my What Rules podcast and still say, oh, I think I messed that up. And but it’s awesome because you can always edit your mistakes. So it is forgiving as well.

Martín Acuña:
Yeah, absolutely. So Alisa, how has both of your podcasts’ idea or initial idea evolved through time with Seriously Though podcast and What Rules podcast?

Alisa Manjarrez:
So What Rules, it started in 2019 with two of my friends who wanted to help advance women in the workplace, specifically multicultural women. And I started learning all about podcasting. I had another job at the time and so I was really bored at my other job. So I was like, yes, let’s do a podcast! It’s a great idea. But they were, my two co-hosts were super busy, so it was moving really slow. And I called my brother and I said, oh my gosh, I’m learning all these things for this podcast about advancing women in the workplace, but we haven’t started yet. And I want to. So you’re getting started with your investment advising business, and I’m still doing executive coaching on the side, so why don’t we just, our family doesn’t get what we do, so why don’t we just start talking about that? And it’s been a really fun way to kind of figure ourselves out. And a few months after I started both podcasts, I got let go of my job and I started my own venture, which is now The Happy Cactus. So these podcasts have kind of come along with me as I’ve grown and changed and started my own business.

Martín Acuña:
I love it and I mean, what a great way to explain to the people you love and the people you have close to you, what do you do? Because they will never get it. Oh, and what a great way to do it through podcasting and with your brother. I mean, that’s genius.

Alisa Manjarrez:
When we recorded our first episodes, he was like, oh my gosh, I hate my voice.

Martín Acuña:
We all do on the first episode, we all do!

Alisa Manjarrez:
I refuse to listen, we did our first three episodes at once and released them all together. And I still have not. It’s been over a year and I still haven’t listened to those first three. I’m like, I don’t want to. But that’s where everyone starts and when you tell them you have a podcast, they’re like, oh, well where can I listen your first episodes, and I’m like really?! I’m really proud of.

Martín Acuña:
It’s like, hmmm, I like my first episodes, but I don’t like my voice. So Alisa, how has both of those podcasts help you with your business at The Happy Cactus?

Alisa Manjarrez:
Well, for one, we started, so when I started Seriously Though, with my brother and what it is, is we talk about what we’re eating, what we’re drinking, what Netflix shows we’re watching, and then we talk about our business. So we go, OK. Seriously, though, let’s talk about how you can balance your checkbook. No one knows what is a checkbook, but seriously though, this is how you can get ahead in your job. And so for that, it’s been that experience in itself has been really interesting because I’m like, what do I do? Like what is my business? What’s The Happy Cactus? And I’ve been exploring, the awesome thing about Seriously Though, is it’s all Michael, my brother, it’s all Michael, all Alisa and we can be ourselves with each other because we know each other. And so it’s been great because you don’t have to try. I’m not trying to be an entrepreneur. I’m not trying to be a business owner. And he’s not trying to be a wealth advisor. We already are and we’re ourselves. And so for me, it’s been a great way to really think about what do I want? And how do I want to run my business. So it’s informed The Happy Cactus instead of trying to figure out what do I think it should be, it’s allowed me to explore, well, who am I? Oh, and this is The Happy Cactus, duh, it’s easier than I thought.

Martín Acuña:
Absolutely. I love it. It’s just part of the discovery process we are all in, right now.

Alisa Manjarrez:
Exactly.

Martín Acuña:
And like through life, because we never end discovering parts of ourselves. Alisa, I want to go back to what you just mentioned about your brother not listening to the first episode, so you, after a couple of months, haven’t listened to those episodes, what has been the biggest mistake you’ve made or your brother has made, and the biggest lesson you’ve both learned from podcasting, from this incredible world that we both are working on?

Alisa Manjarrez:
I think for Michael and I, it’s again, we, the biggest mistake we’ve learned is not understanding how long it takes to actually create a podcast.

Martín Acuña:
Absolutely, yeah.

Alisa Manjarrez:
Everyone thinks it’s super easy. You just go on Zoom and hit record and then it’s done.

Martín Acuña:
Absolutely not. That is not the tip of the iceberg.

Alisa Manjarrez:
And so my goal is that we, I have for my What Rules podcast I started out with. It’s more, I would say more professional, so I started out with an audio producer, it was very much more organized. But with Michael I was like, it’s easy, we can just do it. And so he did all of the editing himself. And I did, I would, he would put his, we use the script as a program. And so he wrote in the script, I would give him my edits, he would edit it, and then I would do all the social media and show notes and all of that. And that’s kind of how we worked. One day I said, let’s calculate how many hours we’re spending. We have about a twenty-five-minute episode. And I think combined it was about 20 hours per 30-minute, for thirty minutes.

Martín Acuña:
Yeah.

Alisa Manjarrez:
And it’s been a little over, actually almost a year and a half now that we’ve been doing this. And we do them, we were doing them bi-weekly. It got really hard when lives got busy and changed, now we’re kind of doing it monthly. So if we were trying to monetize it, that’s probably not the best thing to do for your listeners because it’s just for fun. We’ve switched to this, but now we’ve actually hired someone to edit because we don’t have the time like we used to do.

Martín Acuña:
Yeah, absolutely. I mean, everything is easier when you have a team to work with and. Yeah.

Alisa Manjarrez:
It all airs this way.

Martín Acuña:
Yeah, absolutely. And things just start to, getting off your back and you have more time to concentrate on the things you have to. So, yeah, that’s great advice, like getting a team to do the background work of the podcast. Meanwhile, you just talk about what do you do with your brother.

Alisa Manjarrez:
Yeah, we drink a glass of wine and talk.

Martín Acuña:
Earlier I asked you about monetization and you told me that you weren’t doing it right now. I want to ask you why at the moment you’re not doing any monetization.

Alisa Manjarrez:
Right. So we with Seriously Though, like I said, we started it just for fun. What happened? I was investing money with What Rules, and that was like, we’re going to build a business, we’re going to get sponsors, we’re going to do everything that you hear about podcast. That was what I had and What Rules category. And Seriously Though, we thought, OK, Mom and dad are going to listen to this, maybe some cousins. And what started happening was that podcast actually grew a lot faster with people we don’t, we still don’t know who’s in these random countries and other cities. And there’s probably more opportunity there. And so now that we’re seeing that for us, we haven’t really looked that deeply into monetization for that podcast because of that consistency, we still want to have the freedom to do what we want. However, we’ve made a switch to really think about how it impacts our business. So what I might be doing now is I might start recording ads for The Happy Cactus. I might be my own sponsor in those. We have a couple of companies. We talk about wine and coffee and alcohol, we have some local companies who have actually approached us to be like monthly sponsors. So we’re entertaining at the moment. But again, we’re trying to see where we exactly want to go with it.

Martín Acuña:
Where it’s going to go. Well, that’s great. And doing partnerships with local stores is a great way to start. It’s a very good way to start.

Alisa Manjarrez:
It’s not that much money, though, because I think it’s like if you have less, I forget maybe, you know, this. It’s like if you have less than a thousand listeners per episode, you can charge forty dollars for a 15-second ad. Do you know any of those?

Martín Acuña:
At the moment I do not know the rates. Probably Dani, my co-host does, but I will ask her about that.

Alisa Manjarrez:
Yeah. So I’m like OK. Forty bucks. Well, that pays for our hosting and a couple of other things. And because they’re our friends and we like the businesses, ok, we’ll do it.

Martín Acuña:
Yeah. Well, you’ve had the experience of doing podcasting for fun with your brother and trying to do it a bit more corporate, a bit more professionally with What Rules. Gathering all this experience of being for fun and doing it a bit more professionally, what is the number one podcasting hack or something you think people really need to know about starting or growing a podcast? Something that comes to mind would be a tip to help grow the audience or ease operations. Because you earlier you said that to ease operations, get a team. Is there any other hack that goes around your mind right now thinking about this?

Alisa Manjarrez:
No one is a team for sure. I have for What Rules, I have a social media person, I have a production assistant who helps with scheduling and contracts and all the logistical things that I don’t want to cover. And then I have an audio producer who also designs sound and who gives me advice and helps me. And then I have a graphic designer who helps with some of the templates and other things. I eventually would probably add more people to that team. So that’s like number one as I go the team. But the biggest tip I have as far as content is concerned for the podcast is a rule that I learned on What Rules we’ve interviewed all these successful women who have overcome cultural barriers, and a lot of them have done this, gotten ahead from breaking the rules. And the biggest lesson learned, one of the biggest lessons learned that I’ve learned from these women is that you can change course without hesitation. And we’ve done that with What Rules, originally was called Color Forward. We’re just telling stories and we’ve changed our format probably about three times now. And I, like you said, it’s kind of our corporate serious one. It’s a little scary because there’s more tied to it. But what I’ve realized is that when you change course, without hesitation, you know, this is the direction that you need to go in, your audience actually grows more attached because your podcast is almost like a livable creature and any living thing grows and changes and shifts. And if we had stuck with the format, we had an episode one today, we would be, we probably would have quit or we would be bored or our audience would be over it. So changing course without hesitation is definitely my number one hack when it comes to content creation.

Martín Acuña:
I love it, listeners. There you have it. Do not be afraid to change course in whatever state your podcast is in. If either you’re starting it or you want to grow it, do not hesitate to change course. Alisa, this has been a wonderful conversation. Thank you so much for being on the Smooth Podcast. Where can our listeners find you?

Alisa Manjarrez:
You can find me at TheHappyCactus.Club, my personal if any of your Instagram. I’m on there all the time. My personal Instagram is Alisa.Coach and there it links to all the projects I’m working on. I’m always has something new coming up. So you follow Alisa.Coach, you get the personal side and the professional side of me.

Martín Acuña:
Awesome. Well, Alisa, again, thank you so much. It’s been an honor and what a wonderful conversation we’ve had.

Alisa Manjarrez:
Thank you so much. I’m excited to hear all your episodes.

Smooth Podcast Outro:
Thanks for tuning in to the Smooth Podcast. Be sure to visit us at SmoothPodcasting.com and follow us on social media for resources, show notes, and all you want to know about podcasting.

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Key Take-Aways 

  • Get yourself a team!
  • You can do podcasting for fun or for work. 
  • Never hesitate to change course. 
  • Dive into things with excitement. 
  • If you have a story to tell, podcasting is for you. 

Resources

Want to be featured in our podcast? Send us a message at martin@smoothpodcasting.com.