Podcasting: an employee development tool with Joey Prince

Joey Price is our guest this week! With his podcast Business, Life, and Coffee, Joey has amazing conversations that transform points of view towards several aspects of life. From personal branding to entrepreneurship and startups, he and his guests give advice that can be applied to any business. With 300 episodes under his belt, Joey reflects on the importance of having different types of guests on the show. Enriching the podcast with people that think different opens up a space for a healthy conversation. Joey Price is all about giving advice to improve and enhance every aspect of life. Tune in to this new episode of the Smooth Podcast and see what you can take away and apply!

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Podcasting: an employee development tool with Joey Prince

About our Guest – Joey Price

Joey Price is an award-winning human resources executive, business coach, thought leader, and professor. He is the founder of Jumpstart: HR, LLC, an HR consulting practice

specifically for small businesses and startups, and host of Business, Life, and Coffee, a weekly personal and professional development podcast. 

As the CEO of Jumpstart:HR, LLC, Joey innovates by creating HR solutions for small business owners and start-up founders who want to build better, more competitive businesses. As a podcaster on the Business, Life, and Coffee show, Joey shares carefully curated conversations on personal finance, psychology, professional development, and business for emerging professionals and business owners alike. BLC is a podcast focused on enhancing the quality of your business and life through relevant content that endures over time. 

Joey is a recent HR Executive Magazine Top 100 HR Tech Influencer, SHRM Top 30 Under 30 award winner, one of Forbes Magazine’s Kevin Kruse’s Top 100 Employee Engagement Experts in the World, and frequently cited HR and Startup Thought Leader in publications such as Forbes, HR Magazine, Inc., Businessweek, AMEX Open Forum, Money Magazine, and more.

Smooth Podcast_Joey Price: Audio automatically transcribed by Sonix

Smooth Podcast_Joey Price: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Smooth Podcast Intro:
All the technical busywork required to produce a podcast can be a struggle, establishing trust with clients and increasing sales for your company with your own podcast is something you can do well. We interview the top podcasters in the industry to provide hacks and insights to help you start and scale your podcast. Welcome to the Smooth Podcast!

Daniela Perea:
Hello, everyone, and welcome back to the Smooth Podcast. Today’s guest is Joey Price. He’s the host of Business, Life, and Coffee, a weekly personal and professional development podcast. Joey is also an award-winning human resources executive, business coach, thought leader, and professor. He’s the founder of Jumpstart:H.R., and H.R. consulting practice, specifically for small businesses and startups. As the CEO of Jumpstart, Joey innovates by creating H.R. solutions for small business owners and startup founders who want to build better and more competitive businesses. As a podcast on the Business, Life, and Coffee show, Joey shares carefully curated conversations on personal finance, psychology, professional development, and business for emerging professionals and business owners alike. BLC sees a podcast focused on enhancing the quality of your business and life through relevant content that endures over time. Joey is a recent H.R. Executive Magazine top one hundred H.R. Tech Influencer, SHRM top 30 under 30 award winner, one of Forbes magazine’s Kevin Kruse’s top 100 Employee Engagement Experts in the world, and a frequently cited H.R. and startup thought leader in publications such as Forbes, HR Magazine, Businessweek, AMEX Open Forum, Money Magazine and more. Joey, welcome to the show!

Joey Price:
I am so glad to be here, Daniela.

Daniela Perea:
And we’re glad to have you! So why don’t we start by asking why did you choose to start a podcast and how it has evolved from the initial idea to where you are today?

Joey Price:
Oh, such a good question, right? Everyone loves a good origin story. I started my podcast called Business, Life, and Coffee because I remember all of the, or most of the conversations that have propelled me far in life or in business, they’ve actually happened in a coffee shop. And what I mean by that is meetings with mentors, friends, colleagues, where we were just in a comfortable setting and able to share advice with one another. And as I made a climb through my career and now having a business that has been in business for 10 years, you know, I thought, wouldn’t it be great if everyone had access to coffee shop conversations? Wouldn’t it be great if people who didn’t have access to mentors were able to be a fly on the wall of two people talking or sometimes myself with the solo episodes to sharing practical advice to level up in business or in life? And so that’s why I started my podcast over five years ago, we’re at, we’re almost at three hundred episodes now, we produce them once a week, I took a break for, since February until about mid-April, because I had the birth of my second child. And I think that was just to the point where I got to take a break. I’ve been doing that same thing.

Daniela Perea:
Totally.

Joey Price:
There’s two little ones running around here now, so I have to say no to something. But how has it evolved since then? Well, the production value has changed quite a bit because my first episode, I’ll never forget was an episode called Does Your Spouse Know How Much You Make? And it was an episode where, I did it, I didn’t have all this gear that I have now, I didn’t have the team that I have now, and it’s just been awesome to level up the production value, the dynamic roster of guests that I’ve had on the show, everyone from a friend of mine, Ashley Graham, who’s a supermodel, Will Dean, the CEO of Tough Mudder, really phenomenal voices in H.R. Lori Ruderman comes to mind and even the athletic trainer for the L.A. Lakers, who is Khloe Kardashian’s personal trainer.

Daniela Perea:
Oh, my gosh.

Joey Price:
On my show. So it’s a dynamic hodgepodge of conversations, almost like a choose your fate, like pick one episode, learn something new in another area of life, pick another episode, learn something new in an area of your business. And I just love that because that’s how my brain works. And hopefully out there, there are people whose brain works like that, too. But that’s my podcast where I’ve started it, and it’s just evolved into a force for busy professionals to consume your mentorship conversations and that part has stayed true from the start till now.

Daniela Perea:
I love it. Intimate conversations, almost three hundred episodes in, you know, this variety of people. I love, it man. Congratulations on your podcast! About that, I wanted to ask, what’s the number one way you think the podcast has helped you and your business?

Joey Price:
Well, the podcast has helped me in my business by showing the world that Jumpstart is a credible presence that you can get access to, not just behind a website, not just behind social media, but you can actually get to learn from and talk to some of the people that are part of the brand. So I’ve had mentees on the show, I’ve had staff members on the show, contractors on the show, and for people who are like, can we trust Jumpstart or do I really believe in the CEO and what he’s all about, they’re able to hear my reflections and conversations on various topics. So that’s been helpful. I think there is also something to be said about putting your URL on a podcast and that gets blasted to several distribution sites. So a link to your website is in people’s phones, is on their laptops, it’s on their smartwatches. So so the SEO of it helps with presents and top of mind. And because I’m talking weekly, it allows me to improve my public speaking skills so that the podcast is almost my gym. It’s me getting reps in before I go to a keynote or before I do a guest podcast or before I do something else, so personally and collectively, the podcast has been really helpful for the Jumpstart brand and for myself as well.

Daniela Perea:
I love it, how podcasts can be a tool to bring, you know, mindfulness, training, help your employees, and help you get your word out and get credibility for your clients. I think it’s, a podcast is a great tool, and I think you just said a lot of reasons why. But I wanted to know, how do you think using a podcast helps you grow your thought leadership and why a podcast can be a great employee development tool on that note.

Joey Price:
Yeah, well, as far as helping to develop thought leadership, like I said, we have produced episodes pretty much weekly for five years. And so you can’t get onto a show and not have something valuable to say. You’ll not only not grow your audience, but you’ll lose your audience. And so it’s been a good challenge to always have something to say of value and to help people when I step in front of a microphone and do a podcast. So that is one of the ways that has helped with my thought leadership. Another way is because of the diversity of topics and the diversity of guests. It’s allowed me to even stir up the views and opinions that I have about certain things and be able to riff with the best and brightest minds. So to have a show with someone like a Cecile Alper-Leroux who in my industry is a rock star for those in the HR and technology space and the HR space, we’re peer-to-peer in that moment, where we’re just talking about ideas, and so it helps you gain confidence, it helps you juggle your brain for ways and to add value. And again, the reps, it just you learn how to communicate better. And then as far as how it can help as an employee development tool, I mean, we think that YouTube is a vast library of videos that can be used for training. There are countless podcasts out there that people could either subscribe to and learn or pick episodes, one episode from this podcast, one episode from that podcast, and level up their skills. Because one thing about podcasters is that, or at least successful podcast, is that they’re all on the cutting edge of helping you develop, helping you learn something new, helping you challenge your brain, challenge your thought process. So using podcasting for employee development, it’s free, it’s easy, and you can do it at scale because you can have many people listen to a podcast episode and then do a lunch and learn or just have sessions where you’re thinking about, well, what did we learn in that podcast? How do we want to apply it to our business? How do we want to apply it to our life? So those are my thoughts on that question.

Daniela Perea:
Yeah, I think it’s really important that what you just said, I think that someone that’s making a podcast is someone that really wants to share what they know and help others grow. And having a, being a host and especially you that you’ve been with your podcasts for five years, as you said, it helps you, first of all, keep update, you’re always updated with what’s going on, and I think it, like it helps you broad your mind to a point where you’re open to hear whatever it’s out there. And if it makes sense, like, you know, the truth is it’s not only your truth, you know what I mean?

Joey Price:
Exactly. And if I can if I could riff on that for a second, because there was a time when I first started my podcast where I thought I only had to have people on my show that I agree with and what that did for me is it put me in a box where, oh, you can only listen to Business, Life, and Coffee if you believe X, Y, or Z. But over the years, I’ve learned that you can have people on your show that challenge what you believe and you can have healthy conversation to challenge what they believe, and that just allows you to attract a wider audience for the purpose of having healthy conversation, healthy dialogue, so I was actually on a, I was a guest on a podcast the other day and the host said, well, Joey, what’s one thing I could do to improve? And I said, hey, I think the conversation went well, but challenge your guest even if you don’t do it for yourself because you may have someone on that you agree with, that you love, that you have been following for a while, there’s someone listening to your show that says, well, what do they mean by that? Or I don’t agree or I see life differently. So even be able to challenge your guest or have people and have conversations where there’s healthy dialogue of different opinions, that is a great way to have an authentic show, to, where it’s not just contrived in a box and fully produced and, you know, get gritty with it, get authentic with it, and go to blows in a healthy way. And I think makes for a good conversation.

Daniela Perea:
I completely agree with you. I think that sometimes it’s best to have conversations with people, healthy conversations with people that think completely different than you, because sometimes when you have a conversation with someone that maybe thinks exactly like you but don’t want to listen to any other point of view, that’s not a healthy conversation and that doesn’t really help you, it gets you to be extremist in your own opinion and it never helps you grow. So I love, I love your advice. I love your advice.

Joey Price:
Thank you.

Daniela Perea:
And talking about advice, what’s been the biggest mistake you’ve made and the biggest lesson you’ve learned in the process of doing your podcast?

Joey Price:
Well, I’ve made several mistakes, I continue to make several mistakes. So I don’t want anyone to think that I have the perfect podcast by any means. I think one mistake that I make, and it’s something that we make about a lot of things we do in life is assuming that everyone knows that I have a podcast, even in my close circle or even in the people that follow me on social media or clients of ours, assuming that they know that we have a podcast. I created something five years ago that I believe in, that has a purpose, but I haven’t done as well as I could to tell people and to remind people. And so over the years, we’ve developed a marketing strategy and have brought folks on the help market. But even that, I think, could be taken to another notch. When I hear great podcasters out there like …, she’s like, yeah, we do paid marketing, we do paid campaigns. We get our message in front of people. We invest those dollars. And our growth has mostly been organic, social media, word of mouth, but to run a paid campaign, I think that puts you in front of more listeners. So my biggest, I think flaw, of many, is just not getting the word out enough.

Daniela Perea:
Yeah, you got to be your first and greatest advocate. I think.

Joey Price:
That’s right.

Daniela Perea:
I completely agree. What about, what’s been your experience with monetization, with your podcast? Have you done it? Has it been successful? For how long have you been doing it?

Joey Price:
Well, I haven’t been successful with ad and that is likely due to the fact that I don’t have a strong system in place to intake ads, price ads appropriately, write ad copy, that all is on the roadmap for my podcast. But what I have been able to do, and this goes back to the thought leadership is really own a space, own a corner in the world, in my niche. And so if there are groups that want access to my audience or if they want to announce a new initiative or have a speaker from their organization dialogue with me, then we’ll do sponsored episodes. And I’ll bundle that as a part of an influencer campaign where I’ll say, hey, you have this great thing that you want to tell the world about. Let’s get on the podcast where we can hear the heart behind the brand and then we’ll do some social polls, some blogs, whatever the case may be. But if you want to connect with people, you want to have a podcast. And so we’ve been pretty successful with the sponsored episodes. It’s not something that we seek out because we don’t want the essence of the show to be too water down or feel too commercial. But under the right circumstances, if they’re brands I believe in and they want to get in front of our audience, I think we were in 142 countries last year, had an incredible amount of downloads. You know, if people want to get in front of our audience, it’s got to be a win-win. So I’m happy to do it.

Daniela Perea:
Yeah, people, so if you want to monetize like Joey is doing it, just get some brands that you believe in that you think are worth or of your platform, because your podcast is a platform for your audience and you need to think about them as people that is there and believing you. So believe in the brands that you bring in, I love that, Joey. What about no one hack like podcast hack that you think people really need to know about starting or growing or maintaining a podcast?

Joey Price:
My biggest hack would be to batch your episode. And what I mean by that is to record multiple episodes in one day, or multiple episodes in one week so that you feel less anxiety around having to do the same thing each and every week, having to record an episode, and then move the file, and then you have to figure out and scramble where are you going to do next. That’s been a mistake where I had an episode up on the cloud too long and the place where it was stored, I didn’t realize that you can only keep things there for 15 days. I’ve had to redo episodes with guests like big-time guests, say hey, file got, I lied and said something happened with the audio quality of our episode, I really want to do it over. But really, I lost the file because I didn’t realize the server that I was on only lasted for 15 days. So batch your episodes because that gives you peace of mind about promoting as well. It gives you more time to think about how to promote an episode. And so that’s my thing is we will do, I have like two episodes in the can right now that I can roll out as needed. And the times where I do solo episodes, I’ll take an hour, hour and a half and I’ll record, you know, three to four episodes. And there are different topics. They’ve been researched, they’ve been planned. And that way I give it to my producer, editors and say, hey, let’s schedule these at a certain time. And then that way I’m done for a month, right?

Daniela Perea:
Yeah.

Joey Price:
So.

Daniela Perea:
You have a backup there.

Joey Price:
Yeah. Yeah. So that’s my big thing is take advantage of time management with podcasting and batch your episodes.

Daniela Perea:
I love it. Joey, thank you for your time. Is there anything else, please tell our listeners where to find you, everything you want them to know. Is there any last thought you want to put out there before we finish this amazing session?

Joey Price:
Well, Danniela again, I just want to say thank you for having me on the show. You didn’t have to do it, but here we are. So now you’re stuck with me for an episode, and I hope your listeners found value. Reach out to me on social media. I am, I’m actually, that’s actually me. I’m actually on my handle’s. So JoeyVPriceHR on Twitter, on Instagram. I’m mostly on Instagram these days. I pop in at Clubhouse room sometimes, so you can follow me. JoeyVPriceHR there. But LinkedIn is a great place to stay connected with me too. And for those who are interested in working with me or working with my company for our services, you could check us out at Jumpstart-HR.com.

Daniela Perea:
Well, people, you’ve learned it, you’ve heard it. And Joey, I’m really thankful for your time. I think you’re awesome. Please, people, go and listen to Joey’s podcast, all the resources that you need to reach out to him are going to be in our show notes. Joey, thank you for your time.

Joey Price:
Thank you. Appreciate it.

Smooth Podcast Outro:
Thanks for tuning in to the Smooth Podcast. Be sure to visit us at SmoothPodcasting.com and follow us on social media for resources, show notes, and all you want to know about podcasting.

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Key Take-Aways 

  • Episodes that feel like conversations with friends are the best.
  • For a host, every episode is a training in public speaking skills. 
  • Podcasting helps you getting confidence, organize your ideas, and add value to the world.
  • Have conversations with people that challenge what you believe in, they will make you grow. 
  • Find brands, companies, and organizations that you believe in and ally with them. 

 

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