Digital Assets for a Podcast – Episode 1

Welcome to the Digital Assets for a Podcast Series! Learn everything about improving your show and master all of the podcast hacks out there. In this first episode, Martín and Daniela, co-hosts of the Smooth Podcast, will go through a variety of digital assets that everyone should absolutely include in their shows. The first episode is about the show notes, one of the most important tools to gain credibility and recognition. Martín defines show notes and reveals how this asset can help you level up your company. Daniela adds the importance of creating a loyal community through a podcast that enables you to share your ideas, inspire, and be inspired. Tune in for the real talk, and learn more about using the right tools to improve your podcast! *Scroll down for further information*

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Digital Assets for a Podcast – Episode 1

 

Smooth Podcast_DAFP Series – Ep 1 – Shownotes: Audio automatically transcribed by Sonix

Smooth Podcast_DAFP Series – Ep 1 – Shownotes: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Smooth Podcast Intro:
All the technical busywork required to produce a podcast can be a struggle, establishing trust with clients and increasing sales for your company with your own podcast is something you can do well. We interview the top podcasters in the industry to provide hacks and insights to help you start and scale your podcast. Welcome to the Smooth Podcast!

Daniela Perea:
Hello, everyone, welcome back to the Smooth Podcast! I’m your co-host, Daniela Perea, and first and foremost, thank you for always coming back to us. We are working hard to bring you the best content about podcasting, scheduling the best podcasters, producers, writers, and more out there so we can learn together about this industry. So now let’s talk business. Today, I’m joined by my co-host Martín, and he’s going to tell you some exciting news around what we’re doing with the podcast. Hey, Martín, how are you doing?

Martín Acuña:
Hey, I’m good. How are you?

Daniela Perea:
I’m great as always.

Martín Acuña:
Great, and I’m excited for this episode. I think it’s going to be great.

Daniela Perea:
I’m super excited, too. So let’s jump right into it, Martín.

Martín Acuña:
Ok, so this is the Digital Assets for a Podcast Series. This sequence, or series of episodes, will feature five short and sweet episodes about those extra things that will help you share your podcast, grow your audience and lead the industry you work in with your show. For episode one, we answer what is a show note and all that comes within this asset. Episode two will concentrate on transcripts. Episode three will illustrate how videograms are fun and an interactive way to engage with your audience. Episode four and five will shed a little light on the social media and the website or the landing page you can link your show to, to gain more exposure. So it’s, it’s a pretty complete series about those digital assets you can add to your podcast show.

Daniela Perea:
Yeah, and you got to remember that all these assets are there so you can complement the audio part and really engage and reach out bigger audiences and also shed light to your purpose and your message.

Martín Acuña:
Exactly. All this is complementary, of course it takes time. You need to invest some times in it, but these are simple things that you can do, either by yourself or with a team.

Daniela Perea:
Ok, so let’s dive in right away. Martín, what is a shownote?

Martín Acuña:
Ok. A show note is the first digital asset your show should have, but the big question right now is what the heck is a show note? So usually show notes are previews or general overviews of your episode for the listener to have a broad idea of what they will listen, or take home after listening to the episode. Think about it as the backside of a book and the other short texts you find in the margins on the first few pages. They usually are commentary or from editorials or press, right? Or think about it as the teasers of a new series or a movie that they launch through social media and TV for you to get excited about it. I’m thinking right now that yesterday they released, yesterday or this morning, they released the new Spider-Man movie teaser. That is basically the first step of a show note for your podcast. With the show notes, listeners will have a quick and digestible way of knowing what to expect from the episode. So now let’s get into all the things that create and build up a show note.

Daniela Perea:
Yeah, and it’s really exciting because if you think about it, show note, like, yeah, you can think like, yeah, I can only write like a little summary and that’s it. No. A show note, it’s what’s going to present to your audience before they make the decision even to listen to your episode. So it’s a really important step of the process. And Martín, let our listeners know what should a show note consist of? What, what are those, like really essential parts of a show note?

Martín Acuña:
Ok, so usually there are four basic things in the show note. There are an episode summary, the bio of the guest or the host, if it’s the first episode and you’re starting to dip your feet in the water, the key takeaways, and finally, the resources. I know it’s a lot, but don’t worry, we will go through each of them. So the episode summary are also known as an episode description, I think it’s a little bit self-explanatory so you can write it, you can write it as short or as long as you like. I tend to go more to those summaries that are a little bit longer, maybe six to eight sentences, and I want to approach it as a journey for the reader. So I introduce them to either the guest or the topic and a few ideas about the episode, and I love to end with a call to action. Next is the guest’s bio. This is vital to do it a little bit deeper about who will be joining in the episode, and whenever you can, ask the guest for it or do a little bit of research that will take you less or so half an hour, maybe a bit less, maybe a bit more, to write your own version of the biography. Or if you’re just starting your show, write your bio in the most fun way possible. I love it when hosts write things they usually don’t tell anyone in a business meeting. Like, I’ve added that I am a die-hard fan of musicals and Broadway, and I wear that as a badge of honor in every single presentation I do of myself. So if you go to the first episode of the Smooth Podcast in which we introduce ourselves as hosts, you will see that I talk about Broadway and I talk about my love for musicals. Also, suppose you listen to Rachel Morrissey’s episode, in that case, you know that podcasts are intimate and they establish a connection between the listener and the speakers. So why not start that connection with something fun in the bio of those who are talking? Next are the takeaways. These personally are my favorite but don’t tell the others because then they will become harder to write, I know that. Remember that little sentences that you got when you eat a fortune cookie? I think about key takeaways exactly as that. They are easy and digestible pieces of information from the episode that one can take home and keep handy. There are no right or wrong amount of key takeaways per episode. Some will have a big list, some will have just a couple. And last but not least, the resources section. This part of the show notes highlights those resources, tools, apps, and everything else people can use that was spoken during the conversation. Do you get that? So it would be like, if you and I talk about a book, a movie, one of our favorite writers, so that book, that movie, maybe a biography from that writer would go into the resources section. This is the perfect place to give it a shout-out.

Daniela Perea:
Yeah. And, and also, I think that the resources section, it’s a really valuable one for your listeners because sometimes where you’re listening to a podcast, I don’t know, 20, 30, 40 minutes later, like a beautiful, really helpful piece of information came up, I don’t know, five minutes into the episode, and you try to keep it in mind, but sometimes you just don’t remember because they keep saying interesting things and they’re right up on your alley and touching, like really sensitive points for you. So this resources section is really important for people to find and be able to go and search for all those little things that maybe are part of the takeaways and are reinforced in that resources section, but also to build their own library of really good assets for them to implement. And Martín let the people know why it’s so important to write a show note.

Martín Acuña:
This is the real question here. I think that, why invest time and effort into writing show notes? Well, show notes are not only a simple way to step up your game, but they are great for Search Engine Optimization or SEO, when added to your website or the landing page. So this will gather more traffic into the rest of your digital assets. They are also great cross-promote your brand or and boost your credibility. So if you have a guest on and they are, throughout the episode, they are talking about their company, naming that company in your show notes, and adding it to either the key takeaways or the resources section, this will bring more traffic to both your brand and their brand.

Daniela Perea:
Yeah, because remember, you got to build a community and this is a way to do it.

Martín Acuña:
Exactly. Also, using hyperlinks to everything you mention outside of your podcast will boost the SEO and the cross-promotion campaign you might be doing. If you’re not able to write these on your own or it takes a whole bunch of your time, remember that the Smooth Podcasting Company offers services that will cover the show notes writing for you. This way, you can keep investing your time and your effort into what is essential for you, sharing your genius behind the mic while we work backstage.

Daniela Perea:
Yeah, so guys, I think that it’s not, remember that we are here to help you and to help you grow your business. If you have any questions, please do not hesitate to reach out to us because we’re here to answer whatever questions you have and we’re always available. Like, we might take a bit of time, but we are there because we’re all in the same boat and we all want to get your genius out there to the world.

Martín Acuña:
Absolutely. So if you’re going to reach out, remember our email is in the resources list down below in this episode. Thank you everyone for tuning in and we cannot wait for you to come back and listen to the next episode of the Digital Assets for a Podcast series. Next episode, we will chat about transcripts, why they are useful, necessary, and why it will help you engage your audience. See you then.

Daniela Perea:
See you guys.

Smooth Podcast Outro:
Thanks for tuning in to the Smooth Podcast. Be sure to visit us at SmoothPodcasting.com and follow us on social media for resources, show notes, and all you want to know about podcasting.

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  • Key Take-Aways

    • These simple assets will help you reach out to more people and improve your audio quality.
    • Listeners get a sense of the episode’s content by reading the show notes.
    • The show notes are a preview of an episode, consisting of 4 key things: the episode summary, the guest’s or host’s bio, the key take-aways, and the resources.
    • The episode summary is a brief description of the episode that may or may not attract the listener.
    • Guest’s or host’s information is shared in the bio section.
    • The key take-aways are catchy, useful sentences that summarize the episode’s most significant points.
    • All of the tools mentioned throughout the talk are included in the resources, one of the most valuable sections of the show notes.
    • Show notes promote your and the guest’s businesses, enhancing the credibility of your show.
    • Using hyperlinks boosts the cross-promotion campaign you might be doing.
    •  
    • Resources

    • Connect and follow Martín on LinkedIn 
    • Listen to Martín’s show 
    • Connect and Follow Daniela on LinkedIn 
    • Follow the Smooth Podcast on Instagram 
    • Want to be featured in our podcast? Send us a message at martin@smoothpodcasting.com