Changing the game with audio storytelling with Michael Bachmann

Michael Bachmann has some great advice from the producing perspective of podcasting! With his background experience at FOX Sports Radio and SiriusXM, he is decided to create great content for the audience. His first piece of advice is to think about the audience. In the end, they are the ones consuming the podcast. Daniela and Michael then dive into audio storytelling and the power it has. Confidence, authenticity, and hard work are needed. This is an episode you surely don’t want to miss!

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Changing the game with audio storytelling with Michael Bachmann

About our Guest – Michael Bachmann

Michael Bachmann is a graduate of Quinnipiac University and producer for the university’s podcast studio. Michael is an original content creator specializing in sports and has worked on a number of various podcasting projects. Having interned for FOX Sports Radio and SiriusXM, Michael looks to make a positive impact in the industry by delivering compelling content for the audience to enjoy.

 

Smooth Podcast_Michael Bachmann: Audio automatically transcribed by Sonix

Smooth Podcast_Michael Bachmann: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Smooth Podcast Intro:
All the technical busywork required to produce a podcast can be a struggle, establishing trust with clients and increasing sales for your company with your own podcast is something you can do well. We interview the top podcasters in the industry to provide hacks and insights to help you start and scale your podcast. Welcome to the Smooth Podcast!

Daniela Perea:
Michael Bachmann is a graduate of Quinnipiac University and producer for the university’s podcast studio, Michael is an original content creator specializing in sports. He has worked on several podcasting projects, having interned for Fox Sports Radio and SiriusXM, Michael looks to positively impact the industry by delivering compelling content for the audience to enjoy. Michael, thank you for being here. Welcome to the show!

Michael Bachmann:
Thank you so much for having me. I really appreciate this opportunity.

Daniela Perea:
Yeah, I want to start things off by asking you, like, a really direct question. So why do you think someone should start a podcast?

Michael Bachmann:
Yeah. So especially in today’s day and age, you know, podcasting, the whole podcasting game is really, really excelled. And for me personally, podcasting was really that one outlet that allowed me to really figure out what I wanted to do and what I wanted to cover. So as an undergraduate student studying at college, most of my experience was on the radio side of things, didn’t really have much opportunity to get into the podcasting game, but once that opened its door, it’s a whole another medium because the one thing about podcasting is you could literally have a podcast for anything you want to talk about. If you have an idea that you think is compelling and that you think you can get people on board to support you. That’s all it takes. It all starts with an idea. So it’s just very, very, you know, not to say easy because starting anything from the ground up is not easy, but it all starts with the idea and it really allows you to kind of create that community. And the one rewarding thing about podcasting is being able to see that growth and kind of look at it from a progress perspective. So like that’s one thing for me is not necessarily a results-based guy, but more of a progress-person. So seeing that growth from week to week, however long you’re putting on up, how in episodes, and seeing that engagement with your audience and understanding that they’re getting value out of what you’re having conversations about is extremely rewarding. So it’s definitely a great outlet for those who are looking to start a conversation and try and get what they feel is compelling enough to talk about into people’s ears.

Daniela Perea:
I love that because I think what you just said, it’s, all depends on your idea and your effort to get it out there. You don’t really have to go through the middleman as other communication like media, you know, and I love the idea of the idea. And on that note, how do you think that that idea can evolve over time?

Michael Bachmann:
Yeah, absolutely. So like anything else, you know, and I know it just from personal experience with on my end and projects that I have started and I have worked on, it is never the same when you start, immediately, you might have this one vision of something. You’re like, oh, it’s the greatest thing. It’s the greatest thing out there. We’re going to make it all this stuff and that’s all great and whatnot. But it’s all about adapting because every week, everybody’s adapting to whether it’s changes in the world, whether it’s changes in what’s, what you’re talking about, whether your topics and all that and it’s all that adjustment. So just kind of looking at that and using that to your advantage is really important and just constantly being aware of what people are looking for, because at the end of the day, you know, you’re putting out content for your audience. You’re talking about stuff that you want to talk about, but as you continue to grow and progress and get more of that audience participation, it’s all about what they’re doing and what they want to hear. So just keeping that in mind and just making sure that you are going in with it one hundred and ten percent is really important, but just watching it evolve and just understanding that it’s, it might be great now, but there’s always time for change and movement throughout it because it’s a long process and it really what helps build what you’re doing going forward for the better.

Daniela Perea:
Yeah, understand your audience and respond to what they are asking for, I think that’s that’s a great advice. What was the number one way that the podcast world has helped you or your clients’ businesses or your professional career?

Michael Bachmann:
Yeah. So it just gives people another medium to consume content. You know, everything coming out of and I relate a lot of this to what’s gone on over the past year with covid and everything. people want content and everything nowadays is so accessible and you have the opportunity to directly engage with your audience, whether it be on social media, whether it be through engaging segments on your podcast, you bring in that audience participation because honestly, that’s just what makes it more fun when you know that you have active people listening and wanting to get them involved in hearing what your audience is saying and how it might connect to what you’re doing. That, to me, is what’s the most rewarding thing about it. And it really just kind of speaks volumes for those who are looking to then increase, whether it be brand awareness or just trying to get your company out there to others, because like I said, people are looking for that engaging interactive content. And podcasting is one of those things where you can have the sit down conversation with people and really discuss what’s on your mind. And like I said before, just giving people something of value talk about.

Daniela Perea:
Yeah, you kind of build a personal relationship and how do you think audio and audio storytelling helps you connect with your audience?

Michael Bachmann:
Yeah, definitely. Audio storytelling is definitely one of my favorite parts of this whole gig. And as someone who’s most of most of his experiences on the audio side of things, it’s just it goes back to just the way you consume the content. So, you know, from an audio perspective, you have the ability as a producer and as someone that works in production to create that story for people to then further visualize because they don’t have that visual element. So putting all that stuff together and giving people that sense of what’s happening from an audio perspective, I feel like it’s just another way for them to really think about it and further visualize what’s going on. I’m personally a sports guy, and so what I do is listening to the games and the calls, it’s like they’re painting the picture for you, right? You’re not visually seeing what’s going on, you can kind of anticipate that. And the same goes for podcasting and audio storytelling, you’re painting that picture for the audience. And I just think that it’s much more rewarding rather than just blatantly seeing what’s going on on the screen. You kind of have that interpretation for yourself and you can kind of catch that perspective and maybe learn something about something that you didn’t necessarily know prior to it.

Daniela Perea:
Like working with their imagination. And.

Michael Bachmann:
Absolutely.

Daniela Perea:
That really connects. Let’s just talk hacks here. What’s your number one hack as a producer like something that you say like this is something that people really need to know about starting your podcast, managing your podcas, or growing your podcast?

Michael Bachmann:
Yeah, for sure. I’ll just say this for the listeners as a personal victim of this, because as someone that wants to start a podcast and like I said, going back to before having all these big ideas and it’s like yeah, I have all these aspirations to make this, you know, what you want, and that’s all great and fun. But at some point, you just got to remember to keep yourself in check, right? Because things are going to happen over time. It’s a long process, you know, and it’s not all going to be sunshine and rainbows from the start. You’re not going to get the viewership and the listenership from the start. So my main piece of advice that I’ve learned from myself is just taking everything with a grain of salt and really working on it. If you’re passionate about it and you present it in a compelling way, people will listen and people look for personality. It’s a whole another world when you’re placed behind a microphone and you’re not used to really being able to talk for a half hour or forty five minutes, whatever the case may be. So it’s just about confidence. Be yourself, because authenticity is what people want. And honestly, it’s just what makes you a better content creator in the future because you don’t want to present yourself as something you’re not, especially with the influence of social media nowadays and especially with how it may have an effect on people my age, as young adults, so it’s just a matter of being yourself, presenting your content in an authentic way. And the people will, people will respond and they will, they will latch onto it.

Daniela Perea:
Well, love it. Love it, Mike. And before letting you go, I don’t want to let you go without you giving us closing thought. Is there anything you want people to know, anywhere you want them to reach out?

Michael Bachmann:
Yeah, absolutely. So just graduated college, believe it or not. So that’s really exciting. Now, jumping into the work world, open waters. So I’m trying to figure that out. But yeah, I produced for Quinnipiac University. We got really good podcasts out there. So if you want to follow @QUPodcasts on Instagram, Twitter, we’ve got great podcasts coming out there. My personal Twitter account is at @MVBachmann M V B A C H M A N N,big sports guy. That’s my bread and butter. So I’m always putting my opinions on there, for better or for worse, as you all might know. But that’s where I’m at if anybody wants to follow, I really, truly appreciate all the support and I just really appreciate you guys reaching out. And let me have this conversation. It’s been awesome.

Daniela Perea:
Mike, we’re excited to have had you on board. Thank you for your time.

Smooth Podcast Outro:
Thanks for tuning in to the Smooth Podcast. Be sure to visit us at SmoothPodcasting.com and follow us on social media for resources, show notes, and all you want to know about podcasting.

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Key Take-Aways 

  • When creating content, think about your audience. 
  • Your initial idea will change!
  • Audio storytelling creates a new way for the audience to visualize things.
  • Authenticity is craved nowadays.
  • Listeners can feel when someone is confident behind the microphone.

Resources

Want to be featured in our podcast? Send us a message at martin@smoothpodcasting.com